Generate Leads with Content that Engages

10 Tips for Creating Compelling Content to Generate Leads for Your Law Firm

Content plays a key role in the business development of your law firm. Yet, the 2020 Survey of the American Bar Association (ABA) reports that content shared by law firms barely demonstrates their expertise, offering little information of value to clients. This makes it evident that law firms have yet to tap into the full benefits of content marketing. Read ahead to learn how to generate leads with content that engages.

What lawyers don’t realize is that they can increase the visibility of their website by sharing relevant content online. And, also earn the trust of potential clients by offering useful information on topics of interest. Content is an important pillar of business development. Be it for generating leads or for building meaningful relations with clients and a steady revenue stream. But what kind of content should you create in order to generate leads? And how do you know what your clients would like to read? In this blog post, we will give you ten tips for creating compelling content that engages your readers and generates leads.

If you want to create content that will engage your readers and generate leads, then follow these ten tips:

Write Compelling Headlines

The headline is the first thing that potential clients will see, so it’s important to make a good impression. Write headlines that are clear, concise, and attention-grabbing. Remember – the goal is to get people to click! Do your research on the most searched topics in your domain and try to write about them. The more relevant the titles are, the better the visibility of your content when a client searches for it.

Use Keywords Strategically

When you’re writing law firm content, it’s important to use keywords strategically. These are the words and phrases that potential clients will use when they’re searching for information online. By including relevant keywords in your titles and throughout your content, you can make sure that your law firm comes up in search results. This increases the chances of engaging clients and starting a conversation.

Keep it Short and Sweet

No one wants to read a long, drawn-out blog post. When it comes to law firm content, less is definitely more. Stick to the point and get straight to the information that your readers are looking for. You can optimize your content by adding relevant keywords in your titles, metatags, and headings.

Write for Your Target Audience

It’s important to remember who your target audience is when you’re writing law firm content. What kind of information do they need? What problems are they trying to solve? By creating content that appeals to your target clients, you’ll be more likely to generate leads. So, do your research!

Use Visuals Whenever Possible

People are visual creatures, so it’s no surprise that incorporating visuals into your law firm content can be incredibly effective. Adding images, infographics, and even videos can help to break up the text and make your content more engaging.

Tell Stories

Stories are a powerful tool that you can use to connect with your readers on an emotional level. Share anonymous success stories or testimonials of your existing clients (with their consent). When people feel a personal connection to your law firm, they’re more likely to become clients. Adding a personal touch can help you generate leads with engaging and relatable content.

Offer Free Resources

Who doesn’t love free stuff? Offering free resources like e-books, checklists, and templates is a great way to generate leads. Potential clients will be happy to exchange their contact information for valuable content that they can use. Make them realize what your practice can offer and how much you value clients.

Use Call-to-Actions

A call-to-action (CTA) is a statement or button that encourages your readers to take a specific action. This could be anything from signing up for your newsletter to scheduling a consultation. By including CTAs in your law firm content, you can increase the chances of generating leads.

Promote Your Content

Once you’ve created some great law firm content, it’s time to promote it! Share your blog posts on social media, send out email newsletters, and even include links on your website. You can consider strategies like pay-per-click (PPC) and search engine optimization (SEO) to improve the reach of your content. The more people who see your content, the more likely you are to generate leads.

Analyze Your Results

Last but not least, don’t forget to analyze your results. Keep track of how many leads you generate from each piece of content. This will help you to determine what’s working and what isn’t – so that you can adjust your strategy accordingly. Content marketing is an ongoing process, so it’s important to stay up-to-date on the latest trends in the industry.

By following these ten tips, you can generate leads with content that engages. Remember – it’s important to assess what kind of content your clients would like to see. If you do all of this, then you’ll be well on your way to generating more business for your law firm. 

Need help implementing a successful content marketing strategy that yields results? Contact us today and let us guide you.